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efore you start devising Facebook advertising strategies, you’ll have to set up a Facebook business page.

A Facebook business page is necessary to create content, share contact information, build a product catalog, link to your website, communicate with current and potential customers… basically, a lot of important things.

If you have a busy schedule and a limited budget, you’ll be happy to know it’s absolutely free and hardly takes a few minutes. But if you have some extra money, you can also use paid marketing strategies like Facebook ads and sponsored posts.

Here’s how you set up a Facebook business page:

  1. Make sure you’re logged in to your personal account
  2. Head over to facebook.com/pages/create. Don’t worry, your personal information won’t appear on your business page
facebook marketing create page
Enter your details under ‘Create a Page’ section
  1. Select the type of Facebook page you want: business/brand or community/public figure
  2. Type in your business details
  3. Upload your profile picture and cover photo
  4. Click on Edit Page Info, and fill in your business description, contact information, and other relevant details
  5. Click on Create Page @Username to create your vanity URL to make it easier for people to find you on Facebook